Things We Won't Do

1. 01

   Bill you when you're not using WFD.

   If you go quiet for 30 days, we pause your subscription automatically. Your account is preserved. You resume by logging back in. No silent extraction from busy lives.

2. 02

   Hide the cancel button.

   One click to cancel. No "are you sure" gauntlet. No retention discount popups. No exit surveys you have to fill in. If WFD isn't for you, the door is right where you'd expect it.

3. 03

   Trap you on annual billing.

   Monthly only at launch. If we add annual later, it will never be the only option, never the default, and never carry a penalty for the household that needs month-to-month flexibility.

4. 04

   Charge more for "premium" features.

   Every tier gets the full product. Doing it tough at $10 sees exactly what Paying it forward at $30 sees. The price difference helps out someone else. It does not buy you a better product.

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